What is LED?

LED display or LED screen is an electronic sign consisting of a matrix of individual LED lights (LED pixels) that make images, text, or video together.

Compare to LCD digital signage (like TC), LED signs and LED displays provide lower resolution due to the lower number of pixels. But, brightness and color production is much more eye-catching which is necessary for outdoor & behind-window digital LED signage.

Choosing an LED advertising display is no small matter. In addition to the initial investment, what is at stake is not only the success or failure of the company’s advertising campaigns but also its corporate image.
You must be ready for this battle with updated technologies and more advertising properties if you want to beat your competitors in business and want to grab more market caps.

Select the most appropriate LED displays, depending on the budget, needs & characteristics of each business.

Analyze your Business Needs:

Understand your business requirement ask yourself the following question:
-         What goals do you want to achieve by installing an LED display?
-         How much budget do you want to spend
-         How can you measure the results
The more specific your answers are, the better will be the result of the LED display.

Consider Placement/ Area Factors:

Depending on the purpose LED display can be Outdoor or Indoor. Outdoor LED display will be expensive and it needs to be waterproof and can withstand all weather conditions. Indoor LED display on the other hand will be less expensive as compared to outdoor LED displays.

Viewing Distance:

The most important factor of LED displays is viewing distance. For example, if your sign will be viewed from a long distance by people in the car driving fast then you need a big character size to make it readable. As a rule of the tomb, you need at least 2 inches of character height for every 100ft of viewing distance to make it readable.

Pixel Pitch & Resolution:

The pixel pitch of the LED display is the deciding factor as to where you want to install the LED and of what resolution does the screen has to be. Pixel pitch is the center to center distance of pixels. The shorter the pixel pitch the higher resolution. Resolution is totally responsible for the color quality of the display.

What kind of software is required?

As an advertiser, a combination of hardware and software will be required while putting up an LED display for advertising.

Find out about maintenance:

Maintenance & repair service of the screen is always as important as the quality of the LED screen is. If you decide to trust Vision Display, you will always have the peace of mind of having the technical support of a help desk team.

The above article will guide you in choosing the best LED for your requirement, if you have any more doubts you can contact us.